In April 2014, Em Campbell-Pretty of PrettyAgile Pty Ltd and Mark Richards of Richdata Pty Ltd formed Context Matters as a joint venture with the core mission of supporting the introduction of the Scaled Agile Framework (SAFe) to Australian organisations and enabling their success.

In the 3 ensuing years, Context Matters supported successful SAFe implementations in many of Australia’s largest organisations across the banking, insurance, telecommunications, utilities and education sectors as well as both federal and state government agencies.

Whilst it has been an incredible journey and a privilege to work with our many customers and be part of their success, we have each evolved in our personal journeys and plans for future focus.  Accordingly, on September 30 2017 Context Matters closed its doors.

Em will be continuing her writing, speaking, training and consulting career at PrettyAgile.  Mark will be doing likewise, although Richdata will now be trading as Coactivation.

For those who have registered or are considering registering for the public SAFe training courses Context Matters has listed, Pretty Agile Pty Ltd will take over the responsibility for delivereing these courses and continue to provide the great training experience Context Matters has been known for.

For all other enquiries, you can contact Em on and Mark on